Catalog & productsUpdated 2026-06-01

Products overview

Understand products, product types, fulfillment types, and the catalog manager.

Your catalog is the heart of your store. Products can be physical items, digital downloads, services, or subscriptions, each with their own behavior.

Where to find it

Admin → Products. A subnav separates All products, Categories, Collections, and Brands. The product table shows thumbnail, name, category, type, status, price, and stock.

Product types

FieldTypeDescription
ItemphysicalA tangible product that requires shipping. Has stock, weight, and shipping rates.
Servicenon-shippedA service or booking with no physical fulfillment. No shipping or stock.
Digitalnon-shippedA downloadable product. Delivered digitally, no shipping.
SubscriptionrecurringA recurring-billing product handled through your payment provider.

Fulfillment types

Products are either fulfilled by you (self) or via dropshipping (dropship). Dropship products are synced from a supplier and show a blue sync indicator in the table. Filter the catalog by fulfillment type using the Imported (dropship) filter.

Product status

  • Published — visible and buyable on your storefront
  • Draft — hidden from shoppers, editable in the admin

Unique identifiers

SKU and barcode must be unique per shop. Attempting to create a product with a duplicate SKU or barcode returns a 409 Conflict.