MarketingUpdated 2026-06-01
Automations
Trigger welcome, abandoned cart, post-purchase, and win-back flows automatically.
Automations are event-triggered flows that run in the background. Set them up once and they fire for every qualifying customer.
Available automation types
| Field | Type | Description |
|---|---|---|
| Welcome | flow | Triggered when a new customer creates an account. Send a welcome email or series. |
| Abandoned cart | flow | Triggered when a shopper starts checkout but doesn't complete. Recover lost sales. |
| Post-purchase | flow | Triggered after a successful order. Request reviews, offer cross-sells, or say thanks. |
| Win-back | flow | Triggered when a customer hasn't ordered in a defined period. Re-engage with an offer. |
Managing automations
Each automation can be activated or paused. The run history shows every time the automation fired, with timestamps and recipient details. Pause an automation to stop it temporarily without losing its configuration.
Automation endpoints
GET
/marketing/automations/statsAutomation summary stats.
SessionGET
/marketing/automations/listList automations.
SessionPOST
/marketing/automations/createCreate an automation.
SessionPOST
/marketing/automations/:id/activateActivate an automation.
SessionPOST
/marketing/automations/:id/pausePause an automation.
SessionGET
/marketing/automations/:id/runsPaginated automation run history.
SessionStart with abandoned cart
Abandoned cart automations typically have the highest ROI. Set one up early — even a simple reminder email recovers a meaningful percentage of incomplete checkouts.